The creative process behind the artwork began with close consultation with Jan Veth, where we sat down several times to achieve a precise and meaningful result. Through these conversations, steeped in the rich history of Veth Propulsion, I gained insights into the many events that unfolded over decades. Jan not only shared his stories with exquisite details but also provided valuable advice and insights into the world of entrepreneurship. I always find it beautiful and inspiring to hear how people conceive solutions and successfully bring products to life.
As the foundation for my creation, an employment card with the first employees was used. In 2014, Veth Propulsion had 160 employees. The artwork showcases indicators of pivotal moments in the company, such as the representation of Scania and the first bow thruster manufactured by Vemopa, the former name of the company. Elements like control levers and the former workshop add more depth to the artwork.
At the bottom of the artwork, the various locations of the company are depicted, from a farmhouse in Bosch in Papendrecht to later premises in Visschersbuurt, Griendweg, and Nanengat. Above these images, three generations are portrayed: on the left, Cornelis Veth, the founder in 1951; in the center, Jan Veth with a scale model of the Veth-Jet, an innovation that later went into production; and on the right, his sons who played a crucial role in the history of Veth Propulsion.
The final artwork exudes a nostalgic atmosphere, fitting perfectly with the beautiful history of the company.
In 2018, the company was acquired by Twin Disc, Inc. Of course, they also received a copy.
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